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Younger consumers driving US pouch demand to nearly $9bn by 2016
date:Jul 19, 2012
ce features (e.g. zippers, spouts); and the perception, among younger consumers, of pouches being more contemporary packaging format than cans, bottles, and cartons.

Demand for pouches in the US is projected to be driven by faster gains for stand-up pouches stemming from sustainability, functional, and marketing advantages over alternative packaging.

Consumer acceptance

Burgeoning consumer acceptance of pouches as an alternative to rigid containers will buoy demand, as will such advantages as

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