date:May 12, 2014
Burger restaurant company Smashburger has entered into a new partnership with Udis Gluten Free, to introduce a gluten-free bun offering at all US Smashburger locations.
Smashburger founder and chief concept officer Tom Ryan said that practicing a gluten-free diet is an emerging consumer trend, and Udi's is the clear quality leader in the gluten-free category.
The addition of Udi's gluten-free buns fits in well with our strategy of marketing to consumers looking for gluten-free menu options, Ry