date:May 12, 2014
lose.
Taco Bell was very proactive in their approach, Deborah Schulz, product manager for Cargill Health Nutrition, told Food Business News. This may spur other companies to do the same. They are likely monitoring social media to see how it is getting shared to help inform company strategies.
Consumers may be avoiding ingredients they do not recognize, even if they are naturally occurring or approved for use in food and beverage products, Ms. Schulz said.
Oftentimes consumers that are most o