date:May 12, 2014
as, most importantly, it really gives us the opportunity to establish a different kind of relationship with our customers in a much more individual relationship, Mr. Brolick said. And, clearly, weve seen that this has been very successful for a number of brands who are further along in this process. So were very excited about it, and were getting tremendous support from our franchise community.
Wendys value strategy represents another way in which the brand is targeting millennial consumers. S