date:May 12, 2014
al to the Wendys experience, technology plays an ever-increasing role in brand engagement, and in particular for the millennial consumers.
Wendys is leveraging technology to create personalized, transaction-based promotions. Mobile payment is now available in 85% of Wendys U.S. restaurants, and the chain is currently testing mobile ordering and a mobile loyalty program.
Clearly, were very excited about this because we do believe that this represents some operating efficiency potential, as well