date:May 09, 2014
g in a move to give shoppers lower everyday prices with greater transparency. Lower prices across the board is great for shoppers, but has driven down market growth to its lowest level in 11 years.
Waitrose, Aldi and Lidl all achieved new record shares this period with 5.1%, 4.7% and 3.5% respectively. Aldis sales growth rate of 36.1% is an all-time record for the retailer and Lidls 20.9% growth is its highest since August 2004.
Among the big four, Asda has proved the most resilient, holding i