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Major British Grocers Forced to Change Strategy
date:May 09, 2014
The latest share figures from Kantar Worldpanel, published for the 12 weeks ending 27 April 2014, show British grocery market growth at just 1.9% the lowest level for at least 11 years. This low growth has been caused by intensifying price competition among the supermarkets and a resulting drop in price inflation.

Edward Garner, director at Kantar Worldpanel, explains: There are clear signs that the major supermarkets are reviewing their strategies in the face of increasing competition. Were n

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