date:May 09, 2014
Arabia.
The new contract extends the licensing partnership through 2024. Details on the terms of the agreement were not disclosed.
Our original licensing agreement allowed us to develop some of our top-selling snacks to date, yet this new agreement sets the stage for additional growth as it will result in great tasting new products, new product categories and expanded distribution across an international geographic footprint, said Terry McDaniel, president and chief executive officer of Phoeni