date:May 09, 2014
Smashburger customers may soon order a hamburger on a gluten-free bun. The fast-casual chain has announced a partnership with Udis Gluten Free, a business unit of Boulder Brands, Inc., to offer a gluten-free bun option at locations in the United States.
Practicing a gluten-free diet is an emerging consumer trend, and Udis is the clear quality leader in the gluten-free category, said Tom Ryan, founder and chief concept officer of Smashburger. The addition of Udis gluten-free buns fits in well wi