date:May 09, 2014
West, who added that Yum Brands Inc's Taco Bell chain, which recently began aggressively promoting new breakfast items, appears to have picked up some of McDonald's lost traffic.
The company said in a statement that industry dynamics remained challenging.
Business dwindled in Europe, the chain's top region, which makes up 40 percent of sales. Comparable sales rose just 0.3 percent, well below the 1.9 percent rise analysts expected.