date:May 08, 2014
s is a project that Tesco is taking very seriously. As a new concept, implementation will be absolutely key to success.
Mr Bangs also told trade magazine The Grocer that the retailer would launch new point-of-sale marketing materials including header boards, hanging banners and other signs to encourage people to visit the new areas of the shops. The magazine added that Tesco has previously attempted to take on pound shops.
A pound shop strategy for food and non-food items was implemented in 20