date:Jul 19, 2012
ageDaily.com thatplanning for a [potential] nationwide launch will depend on trial market sales results.
Significant price mark-up
So would consumers be willing to pay a significant mark-up for the drink vis--vis standard Mountain Dew, since it would have a suggested retail price of $1.49 (1.21) compared with 99 cents for a 16oz (473ml) can?
Foote said: Mountain Dew is fortunate to have a passionate and loyal fan base. They love the one-of-a-kind citrus taste of Dew and they love our flavour