date:May 08, 2014
The acquisition of Vans Natural Foods will extend the Hillshire Brands Cos. reach in the retail frozen food aisle, but the company sees additional opportunity by leveraging the healthy halo that hovers over the Vans brand.
One of the other things I really like about Van's is the extendability into other categories, said Sean Connolly, chief executive officer of Hillshire Brands, on May 6 in a conference call to discuss the companys third-quarter earnings. That's not an uncommon thing when you