date:May 08, 2014
ality food.
Sainsbury's offers this 'quality food for the masses' very successfully and the actions of Morrisons and Tesco moves them further away from the quality sector, further strengthening Sainsbury's differentiation.
CHANGING OF GUARD
Shares in Sainsbury's, down 15 percent over the last six months, rose up to 3.6 percent after the firm posted an underlying pretax profit of 798 million pounds ($1.36 billion) in the year to March 15 - ahead of analysts' average forecast of 782 million pou