date:May 08, 2014
4.
The core issues in customers' minds go way beyond price, said King, highlighting Sainsbury's commitment in areas like sourcing more products from Britain, paying a fair price to dairy farmers and selling cage-free eggs.
He forecast underlying sales growth in 2014-15 similar to the 0.2 percent achieved in the 2013-14 year - far better than expectations for Tesco and Morrisons.
Sanford Bernstein analyst Bruno Monteyne said some consumers were willing to pay for what they considered better qu