date:May 07, 2014
RR Ice Cream, Europes largest volume ice cream producer, is adding another ice cream to its impulse range for 2014.
The classic KitKat bar will be reinvented in an ice cream cone format.
The KitKat Cone is the latest addition to RRs expanding Nestle range which already includes the likes of Fab, Rowntrees Fruit Pastilles and Milky Bar.
The addition of the KitKat Cone to this portfolio signifies the two pronged strategy of RR: capitalising on the popularity of the KitKat brand, and the growing