date:May 05, 2014
azia and InStyle, in order to drive reach and engagement amongst Rachels target audience.
Furthermore, Greek-Style natural adverts in retailer magazines such as Sainsburys Magazine and Waitrose Kitchen will include a money-off coupon to help influence shopping behaviour along the path to purchase to help drive trial of the new range.
Sophie Giraudel, brand manager at Rachels, said:
Many consumers may not be aware of Rachels heritage and the story behind the brand and we are really excited to