date:May 04, 2014
own the 3.3% decline in total revenues, Kraft said organic revenues were down 2.4%, including a 2.8% decline attributable to lower volume/mix partly offset by 0.4 percentage point of higher pricing. The company attributed virtually the entire decline to the later timing of Easter shipments in 2014 versus 2013 and normalization of retail customer inventories from unusually high levels at the end of 2013.
Still, in breaking down results for its key business areas of Cheese, Refrigerated Meals, Be