date:Apr 28, 2014
Kelloggs has lifted the lid on a growth opportunity for independent retailers as it launches its new cereal to go pots.
The breakfast giant is making five of its leading cereal SKUs available in portable pots, a move which aims to help capitalise on the missed breakfast market worth 1.9 billion.
According to Kelloggs, this latest venture can help fuel further category growth for the channel as the company believes a convenient cereal product is missing from the current breakfast on-the-go port