date:Apr 28, 2014
bust loyalty programs that we benchmarked against.
Mr. Travis said the simplicity in which the DD Perks program operates has impressed outsiders.
It is so simple, and you get constant feedback about how youre going to the next reward, he said. It focuses people on a reward, which is what everyone wants, which is a beverage.
He said people have commented on the programs ability to avoid complexities that other programs have.
Dunkin will need the program to succeed as it looks to recover from