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Rewards program generates buzz at Dunkin'
date:Apr 28, 2014
n our restaurants, to our guests reception of the program, said Nigel Travis, chief executive officer of Dunkin Brands and president of Dunkin Donuts U.S. The Dunkin Donuts Perks program now has more than 750,000 members amassed.

Although its still in the early days of the initiative, Mr. Travis said weekly spending of DD Perks members is higher than Dunkin cardholders who have not joined the program. He declined to share more information about the program, saying Dunkin needs to give it a full

12/24 00:39