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Wal-Mart’s Everyday Low Prices Fail To Stir Brazilians
date:Apr 24, 2014
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Relationships Matter

Nor does Wal-Mart have its rivals longstanding ties to local suppliers. Carrefour has operated with success in Brazil, its second-largest market, since 1975. In 2012, Casino took control of Pao de Acucar, an established, locally owned company that has been long popular with shoppers. In Brazil, strong relationships matter, said Susan Perkins, a professor of international business strategy at Northwestern Universitys Kellogg School of Management in Evans

12/25 04:52