date:Apr 24, 2014
reco and Sonae, acquired in the mid-2000s.
As a result, multiple sets of buyers are making separate purchases and leaving volume-buying discounts on the table, said Silvio Abrahao Laban Neto, a professor of marketing at Insper Institute of Education and Research in Sao Paulo. The lack of integration also breeds inefficiencies in information technology, logistics, marketing and human resources, said the professor, who was an executive in the Brazilian operations of Wal-Mart, Carrefour and Casino