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Wal-Mart’s Everyday Low Prices Fail To Stir Brazilians
date:Apr 24, 2014


Organized Stores

Karina Favaro, a 37-year-old high-school teacher who also lives in Sao Paulo, drives 20 minutes from her home to shop at Wal-Mart once a week. Shes loyal because the store is organized and clean and the prices are cheap. Wal-Mart beats Extra, a hypermaket-style brand owned by Casino, on many different items, she said.

Wal-Mart lacks bargaining power with local suppliers. In March, Chief Financial Officer Charles Holley said the company hasnt integrated two local chains, Bomp

12/25 08:16