date:Apr 24, 2014
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New entrants into the market attract attention to breakfast, which, he said, in many cases benefits McDonalds.
Our breakfast continues to be a positive driver in our business in the U.S. and actually sometimes when these entrants come in, it causes us, it forces us, to focus even more on being aggressive relative to breakfast, he said.
Part of that push included a free coffee offer McDonalds launched shortly after Taco Bells breakfast debut. McDonalds also stands behind its strengths in t