date:May 11, 2012
to gain market share meant that pork meat prices did not increase as quickly in the period as hog prices, resulting in poorer margins.
Further, substantial promotion costs were required to be competitive in both keeping and gaining market share. As expected, we incurred higher expenses in promotion, marketing, and operations to build market share and prepare the company for increasing success in the future, he added.
Nevertheless, Zhongpin maintained its 2012 EPS guidance of $1.36-1.92, wit