date:Jul 17, 2012
fective and innovative.
Advertising and merchandising perhaps has to play a bigger role now than it has ever played in the past. That is because we are all witnessing a drastic slump in the per capita consumption, Gurbani said.
And lastly, children have always been (and will continue to be) the main target group for confectionery products. But the onus is on the industry to constantly launch new and innovative products to catch adult consumers' fancy as well, he said.
Before signing off, he w