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Non-alcoholic drinks segment has been growing rapidly for past few years
date:Jul 17, 2012
ncreasing nationwide.

The Untapped Market

The large untapped market potential is for store-bought non-alcoholic beverages, particularly carbonated beverages, juice-based drinks and energy or sports drinks among urban or suburban consumers in India. Approximately 120 billion litres of beverages are consumed by Indians every year, but only 5% represent store-bought packaged beverages. The majority of Indian consumers (75%) still consume non-alcoholic store-bought beverages less than once a day,

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