date:Jul 17, 2012
, nectar and 100 per cent juice. Coca-Cola, PepsiCo, Parle Agro Pvt. Ltd, Dabur and Godrej are among the leading players in the domestic non-alcoholic beverage circuit, highlights a certain study.
Carbonated or aerated drinks account for about 30 per cent of the total non-alcoholic beverages market in the country. The size of the segment is currently estimated at about Rs 1,800 crore, while the value of the fruit drink segment is estimated at about Rs 1,200 crore and the energy drinks market is