date:Apr 16, 2014
of the market dipped below 22% for the first time in six months, as 40,000 fewer shoppers have visited the retailer this year.
SuperValu performed slightly behind the market, with sales dipping by 1.6%, leading to a fall in market share of 0.1 percentage points, to 25.2%.
Berry told trade publication Checkout that the enlarged SuperValu network now captures over 25% of take-home grocery sales, almost a three point lead over Dunnes and one point behind Tesco.
Bringing 24 Superquinn stores un