date:Apr 15, 2014
rket value of 74.8million and experienced a growth of 3.9 per cent last year.
The classic Kit Kat bar has grown to become the UKs best-selling confectionary brand, with a value of 216 million annually across all formats.
The KitKat Cone features indulgent vanilla and chocolate ice cream, with the popular addition of a KitKat finger a crispy wafer finger covered in chocolate.
It will be available at leading supermarkets from mid-March RRP 3.09.
Paul Feery, head of brand marketing at RR Ice C