date:Apr 15, 2014
RR Ice Cream has announced it is adding the classic KitKat bar to its impulse range for 2014, reinvented in an ice cream cone format.
The KitKat Cone is the latest addition to RRs expanding Nestle range which already includes the likes of Fab, Rowntrees Fruit Pastilles and Milky Bar.
The addition of the KitKat Cone to this portfolio signifies the two pronged strategy of RR: capitalising on the popularity of the KitKat brand, and the growing market for cone ice cream.
The cones sector has a ma