date:Apr 14, 2014
Restaurants in the US have shifted their business practices to introduce a greater number and wider variety of claims that reflect trending food concerns, according to global research organisation Mintel.
Mintel said the shift has occurred as restaurants try to regain consumers trust after recent food scandals, lack of transparency in food preparation and questionable treatment of animals. According to Mintel, while organic is still the leading ethical claim on restaurant menus, its usage decli