date:Apr 14, 2014
and Christian Iperti, general manager of Auchan Italy, made the announcement at a conference held at the Congress Centre of Eataly Rome.
The conference theme was titled Distribution as storytelling too - Made in Italy and Italians abroad.
Italian food quality needs to be narrated, explained Farinetti, and it is up to Eataly, as much as the small and larger retailers, to talk about it and promote it.
Iperti pointed out that Auchan Italy was committed to the promotion of 'Made in Italy', in coo