date:Apr 11, 2014
elēz International, said:
Were continuing to invest in the category and bring innovation to consumers and retailers with Cadbury Dairy Milk Marvellous Creations, and hope to bring even more customers to the brand through new flavours and formats like Banana Caramel Crisp and Marvellous Mix Ups.
Our consumer testing showed very strong results both pre and post trial among people who would not normally buy Cadbury Dairy Milk.
Were hugely excited about launching these new products into the cate