date:Apr 11, 2014
Magnum, the UKs ice cream brand from Unilever UK, is celebrating its 25th Birthday with a planned 13 million marketing investment.
With a TV advert, the integrated campaign which includes outdoor, cinema, digital and PR will aim to emphasise the brands indulgent taste credentials and celebrate Magnums cracking chocolate and ice cream at its best.
Set on the sunny streets of Paris, the TV advert opens with a girl chasing a gold Magnum balloon which bursts to reveal a classic Magnum ice cream.