date:Apr 11, 2014
umber of years since Ruby Tuesday had had a meaningful amount of new product news, Mr. Buettgen said. And we have done a lot of work, both conceptually as well as from a recipe development perspective, of coming up with concepts and menu items that were inherently appealing to consumers, and scored high on special visit intent.
To support the roll-out of new menu items, Ruby Tuesday also developed a more effective promotional strategy. In January, the company launched a 20 Meals Under $10 campa