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Wal-Mart partners with Wild Oats to roll back prices on organic food
date:Apr 11, 2014
Wal-Mart Stores Inc wants Americans, even those on a budget, to buy more organic food.

The retailer that leads U.S. stores in grocery sales said on Thursday it struck a deal to sell Wild Oats brand organic foods at non-organic prices.

The move could help revive Walmart's flagging grocery sales and boost the profile of the resurrected Wild Oats brand.

The effort also could turn up the heat on mainstream food sellers, such as Campbell Soup Co and ConAgra Foods Inc .

Organic foods accounted for

12/25 01:14