date:Jul 17, 2012
t individual food cultures but UK consumers still wanted variety, which was key to future innovation.
7. Meal mobility:Opportunities lie in innovative products that respond to the demand for meal mobility. Consumers wanted more food that is portable and easy to eat. They also want more single portions.
8. The paradox of health and pleasure:Consumers wanted food that was both nutritionally balanced and indulgent. Smaller indulgent portions were recommended. The third favourite concept in the UK w