date:Jul 17, 2012
s global paradox:Well-travelled consumers wanted the best of both worlds - local provenance and food with a global origin. Retailers could reinvent the point of sale to combine local identity with a global offer.
5. City brands:These had real potential in emerging markets if quality, uniqueness and exclusivity was guaranteed.
6. Tradition with innovation:20% of UK consumers preferred eating traditional food products, compared with 81% of Spanish consumers, for example. It was important to respec