date:Apr 10, 2014
tal and Absolute Radio, from April 7th, running for 16 weeks, and is delivered by the voice of the HP Man.
The advertising highlights how HP Sauce can transform meals, such as adding that extra bang to bangers mash or making a pie, a cham-pie-on.
By evolving the Sauce of Manliness campaign, the new radio adverts aim to drive penetration and awareness of the brand amongst key purchasers, as well as amongst the pre-existing core demographic of younger male consumers aged 28 to 44 years.
HP Sau