date:Apr 10, 2014
Nestl Confectionerys Rowntrees Randoms brand is launching new Randoms Tandems, adding to its portfolio of popular sharing bags.
Each bag is filled with fruit-flavoured sweets that are the tandem combination of jelly and foamy textures.
The launch will benefit from a high impact digital media campaign through Facebook, with over seven million 25-44 year olds expected to see it.
Digital is an important communication route for the brand, Rowntrees Randoms has Nestl UKs biggest Facebook page with