date:Apr 09, 2014
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Building on this success, the brand is now making Light with Blue Cheese available in a larger pack format, driving value for the consumer and the category due to the flavours increasing penetration and high repeat rate.
James King, marketing director of Bel UK, said:
Laughing Cow Light with Blue Cheese has enjoyed a really strong performance since launch and we want to build on this by making it available in a bigger pack format for heavier buyers.
The Laughing Cow Light with Blue C