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British grocers struggle as German discounters expand
date:Apr 09, 2014
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While the discounters enjoy a price gap versus the big four - for example Aldi typically sells 2.5 kg of potatoes for 1.89 pounds versus 2.00 pounds at Tesco and Asda - the gap between the perception of discounter quality and that of the traditional grocers is closing, according to research group Millward Brown.

That has been helped by the discounters broadening their fresh produce ranges, sourcing more British produce and their promotion of more high-quality products. Quirky television ads

12/25 08:39