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Price-marked packs and social media: charming cash strapped consumers
date:Jul 16, 2012
eport also warned that manufacturers trying to keep input costs low by reducing the weight of their products while keeping the same price tag could soon suffer hits to their consumer loyalty.

Source:

Keynote Market Report 2012 Confectionery, 30thEdition, March 2012
ISBN 978-1-84729-843-0
Edited by Katie Hughes

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