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Price-marked packs and social media: charming cash strapped consumers
date:Jul 16, 2012
tive campaigns is energising the confectionery market on a whole new level,said Keynote.







Ketynote said that many manufacturers had created a dynamic relationship with consumersbeyond the actual candy bar or sweet.

The report noted that many of these campaigns had nothing to do with the product, such as Cadburys Keep Signing Keep Team GB pumped campaign and Moams Music Mixer, but could aid brand development.

Benefits from engagement

Manufacturers can also obtain valuable consumer insigh

12/20 05:57