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Price-marked packs and social media: charming cash strapped consumers
date:Jul 16, 2012
The confectionery industry has been widely touted asrecession proofafter weathering economic turmoil over the last few years with only minor blips to sales.

However, Keynotes latest Confectionery Report has noted that cash-strapped UK consumers are frustrated by reduced weight, higher priced products and could turn to cheaper supermarket brands.

The report claims that confectioners can adapt to preserve sales by price-marking products and embarking on interactive online campaigns.

Economic tr

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