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British supermarket discount war not spooking suppliers
date:Apr 09, 2014
their own farms. Squeezing those same farmers would risk a PR disaster.

ROOM TO NEGOTIATE

Retailers are also unlikely to get much flexibility from manufacturers of big household brands. They reckon supermarkets dare not risk failing to stock products that are in high demand.

Can you imagine a retailer with none of our products? said a senior executive at a major international food supplier.

Also speaking privately, the head of a leading supplier to British grocers said that while shoppers c

12/25 12:03