date:Apr 09, 2014
ice cuts to retailers conditional on the supermarkets taking more volume.
For the grocers, looking inward for savings may ultimately prove cheaper and more effective than provoking a sustained price war that would demolish margins built up over decades.
No one really wants to launch a price war as such, because all the competitors would immediately respond and no one would gain, said Richard Perks, retail research director at Mintel.
The retailer ends up lacking the money to invest in his bus