date:Apr 09, 2014
Supermarket discount wars have long been the stuff of nightmares for grocery suppliers expected to slash their own prices in turn, but this time around in Britain many say they are sleeping just fine.
Tesco, Asda and Morrisons have together pledged 2.4 billion pounds ($4 billion) in lower prices to compete with fast-growing German-owned discount chains. But many experts think an all-out price war is unlikely and for now supermarkets are footing the bill themselves, not squeezing their suppliers